Adidas Sportswear
Design a modern, GenZ relevant, court or running inspired sneaker for Adidas Sportswear 2025.
Category
Research I Ideation I CAD
Nature of Project
Year
Sneaker Design
2023
Background
The Sportswear line not only is closing the gap between the aesthetics of the originals and the performance lines, by addressing the Gen Z consumer, but it is also addressing the values of the company with the values of this generation.
The design language board defines the design characteristics of the shoe. These materials and colors are determined by analyzing trends coming from WGSN for 25/26 as well as adidas current partnerships and material innovations.
Process
Whether navigating the urban jungle, conquering fitness goals, or just being fashionable, these shoes adapt to any situation.
These concepts explore ideas such as versatility, comfort, style, and performance.
Through circularity, innovative material use and design, we will not only meet the demands of the present but we will become pioneers of change towards a better future.
They include at least 50% yarn made from ocean plastic and shoe laces made from recycled textiles.
Easily replaceable outsoles (treads) that can be swapped out as they wear down, maintaining comfort and support without needing to replace the entire shoe.
The upper is designed to be breathable yet sturdy, perfect for navigating urban environments.
Versatile in its function and in its aesthetics. For sports use and for everyday use.