Lifestyle Exploration
This project is a lifestyle collection inspired by the sleek, aerodynamic curves of modern automotive design, tailored specifically for the Gen Z market. It blends cutting-edge aesthetics with functional design, capturing the adventurous spirit of this generation.
Nature of Project
Concept Development
Category
Year
Footwear Design
2024
Process
The moodboard is designed to set the tone for the collection which is aimed at a consumer between the ages of 20-27.
In my design process, I like creating something I call a “Form Board”. It helps me guide the design language and style that I want to translate into my sketches and final details.
Initial Ideation
For the initial ideation phase, I focused on exploring different sole and upper combinations, along with experimenting with various cut styles. Volume was a key element I wanted to emphasize, so I used design lines inspired by the Form Board as a foundation and began sketching to push the concept forward.
Contrasting textures - Combining smooth lines with rugged tread designs, as well as textured panels to emphasize boldness and material changes.
Technical fabrics - Design incorporates breathable, weather-resistant materials with a lightweight feel for active, urban lifestyles.
Innovative Lacing Systems - Designs integrate distinct lacing systems to give the design a unique edge and set it apart from others in the market, both in terms of functionality and visual impact
Cut Styles - Experimentation with various cut heights, allowing for flexibility in performance and style. The different cut styles offer support for rugged activities or a more urban, fashion-forward appeal.
Final Collection
This collection features three different styles, each showcasing a unique approach to lacing systems, an element I found essential to explore further. The designs highlight a variety of shoe silhouettes and innovative, playful lacing techniques. and material applications that set them apart.
